Digital Marketing

Digital marketing is the process of promoting a brand, product, or service through digital channels such as social media, search engines, email, and other digital media. It is a form of marketing that uses digital technology to reach and engage customers, convert leads into customers, and build customer loyalty. Digital marketing is often used to target specific audiences and help businesses reach their goals. It can be used to create, maintain, and optimize relationships with customers and potential customers. Digital marketing can be used to increase brand awareness, drive website traffic, generate leads, and convert leads into customers. It can also be used to increase sales and revenue, improve customer service, and build customer loyalty. Digital marketing can help businesses reach their goals faster and more efficiently than traditional marketing methods.

Digital marketing is affordable as businesses have control over the budget and campaigns can be optimised. Campaigns can be accurately targeted with measurable results. All of these are difficult with traditional marketing; hence, businesses are shifting to digital marketing.